An Equation for Exponential Growth You’re in the New Year now, and if you’re like some small business owners, last year’s economy presented unknowns that made it more difficult than usual to forecast for 2013, let alone plan how you’ll market your company. I thought I’d share a formula that will make it easier to remember what key ingredients go into not only creating a brand, but maximizing it and then sustaining its maximization to enable it to bring forth much fruit: B3 + C2 = G10TM. B3: Be Focused, Current, Predictable B3 means that it isn’t enough just to market; a successful business must remain consistent with its marketing. Consistent marketing is focused, cur- rent and predictable. Consistent means that your content’s messaging remains connected to your company’s vision and mission. Focused means that your content is thoroughly organized and informs and inspires your community of followers to take action. Current means that you present and up-to-date vision of your brand. Predictable means that the frequency of your content can be counted on, that your community can depend on hearing from you, and that each message holds true to your brand’s promise to meet and excellent industry standards of excellence. See the full article. Visit MasterYourBrand.com/in-the-media